My Analogue Life: “What happened to shopping?”

I’ve been shooting on a Hasselblad C500 alongside my usual Nikon DSLR.

I got my hands on a batch of FUJI Velvia which was 15 years expired, so I shot the entire batch whilst I was working on my series “What happened to shopping?” which was a look at the High Street in the UK, the series was used in The Sunday Times Magazine. I pushed the film 3 stops (which took it to 400 ASA).

It had been over 20 years since I shot film, so I was told by a few people to shoot some test rolls.

I completely ignored that advice and dived straight in!

I had to watch a YouTube video everytime I loaded a roll – it took me about 4 rolls before I got the knack.

Film was processed at Peak Imaging

I scanned the slides on an Epson V600


I love photography, always have done – it’s not just my job – photography has given me so many opportunities – I met my wife because of it! But digital photography really only mimics the photography that I started out doing. Shooting 12 frames on a roll means that I can’t keep shooting and checking the screen. It means you get one frame to capture what you’re looking at.

I realised after doing this for a while that I like the mistakes, the imperfections. It’s totally frustrating, but it made me consider what I was shooting way more than I do with a DSLR.

This does not mean I’m only going to shoot film. That would be crazy. It’s cool to do things just for fun 😉

So every now and then I’ll be making a post under the “My Analogue Life” title.

More soon.


About Gray Hughes photographer

Gray Hughes grew up in southwest London but has always had strong connections to the USA. He has spent many summers on road trips, visiting family in California. In his early twenties he moved to New York and assisted various fashion photographers before returning to London to shoot editorial sports and lifestyle. He soon graduated into shooting commercially for brands including Coca-Cola, Asics, Nike, Adidas, Reebok and Powerade. Gray has always loved film and music – his mother exposed him to Hitchcock at an inappropriately young age. As a young teen he used to record music demos on a four track recorder. Then in 2001 he took a break from photography to pursue a career in music, remixing dance music for four years before returning to his first love, photography. Gray’s personal projects have taken him to cowboy country in Montana, USA as well as Rio de Janeiro and more recently, around the grassroots rugby clubs of Britain. His film, ‘Heartland’ was a finalist in the 2015 AOP awards, with the accompanying photographs featured in the Sunday Times Magazine. He directed his first commercial for Glamorgan Brewing Company in 2015 and then subsequently joined Ridley Scott Associates where he was added to the photgraphy and moving image roster, he is on an indenpendent arrangement while he grows his show-reel so is free to collaborate with other production companies. So far this year he has directed films for Reebok and Standard Life and has shot a global advertising campaign for Vodafone.

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