Run Towards

Since I moved to West Sussex a few of years ago I’ve wanted to shoot something using the vast undulating landscapes of the South Downs.

The locations were perfect background to illustrate the loneliness and solitude of a runner.

This project is something new for me. A totally original idea and script from conception to execution.

A very special thanks to all the talent that took part, especially our runner played by Ava West. The weather was not our friend, but Ava was a proper hero and just got on with it.

Same for the DP Frank Madone, he did all the running with the camera chasing after Ava. Thanks guys!

The voiceover was written by my good friend Will Nicoll. I told him I wanted the most narcissistic thing he could create. The next day I received 4 pages of script scanned from the sheets he’d bashed out on a typewriter. So analogue, so brilliant.! It’s read by the amazing Carolyn Backhouse.

Privileged to have had the film edited by old friend Catriona Richardson.

Extra special thanks to Ed Webster for guiding me through the writing process.

The film is also available at:


The Runner: Ava West

Boy: Ollie Silver

Carolyn Backhouse as Cassette 4 / Mother

Directed by Gray Hughes

Creative by Edward Webster

Story by Gray Hughes and Edward Webster

Cassette 4 written by Will Nicoll

Director of Photography Frank Madone

Edited by Catriona Richardson

Produced by Vanya Barwell

Colourist Sarina McCavana

Focus Puller Ewan Sadler

Aerial Photography Henry Hooper

Sound Recordist Andy Hewitson

Composite by James McCavana

Hair and Make Up Hannah White

Music by Gray Hughes

DIT Katia Rio

Artwork designed by Jason Measures

Behind the scenes photography Martin Burton

Transport Alan Hughes







About Gray Hughes photographer

Gray Hughes grew up in southwest London but has always had strong connections to the USA. He has spent many summers on road trips, visiting family in California. In his early twenties he moved to New York and assisted various fashion photographers before returning to London to shoot editorial sports and lifestyle. He soon graduated into shooting commercially for brands including Coca-Cola, Asics, Nike, Adidas, Reebok and Powerade. Gray has always loved film and music – his mother exposed him to Hitchcock at an inappropriately young age. As a young teen he used to record music demos on a four track recorder. Then in 2001 he took a break from photography to pursue a career in music, remixing dance music for four years before returning to his first love, photography. Gray’s personal projects have taken him to cowboy country in Montana, USA as well as Rio de Janeiro and more recently, around the grassroots rugby clubs of Britain. His film, ‘Heartland’ was a finalist in the 2015 AOP awards, with the accompanying photographs featured in the Sunday Times Magazine. He directed his first commercial for Glamorgan Brewing Company in 2015 and then subsequently joined Ridley Scott Associates where he was added to the photgraphy and moving image roster, he is on an indenpendent arrangement while he grows his show-reel so is free to collaborate with other production companies. So far this year he has directed films for Reebok and Standard Life and has shot a global advertising campaign for Vodafone.

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