“Lifeblood” is a commercial that I directed for the Glamorgan brewing company in November which will be showing in cinemas across Wales and their website.

The shoot took place over 5 days in Barry and Llantrisant.

We were fortunate to have both great locations and incredible weather.

Oh, and not forgetting lots of Beer!

A very big thank you to the cast and crew:

Milkman Mark Jones

Milkman’s dog Missy

Rugby club Llantrisant RFC


Jonny Greatex

Duncan Sheldon

Rob Sheldon

Amy Robinson

Arthur Fox

Rebecca Beech

David Penney

“O Gymru” sung by Barry Male Voice Choir conducted by Dot Connell

Cameras operated by Keiran Perry, David Hewitt, Henry Hooper & Andy Hooper

Drone camera operated by Tim Curtis

DIT and still photography by Ben Hockley

Production assistants Clementine Baig and Lana Rathbone

Post producer Shervorn Monaghan

Graded by MPC

Sound recorded by Matt Hughes

D.O.P Leo Williams

D.O.P on shoot Keiran Perry

Edited by Benjamin Gerstein and Gray Hughes

Creative Directors Oli Cottam and Danny Eilenberg

Produced by Vanya Barwell

Directed by Gray Hughes


About Gray Hughes photographer

Gray Hughes grew up in southwest London but has always had strong connections to the USA. He has spent many summers on road trips, visiting family in California. In his early twenties he moved to New York and assisted various fashion photographers before returning to London to shoot editorial sports and lifestyle. He soon graduated into shooting commercially for brands including Coca-Cola, Asics, Nike, Adidas, Reebok and Powerade. Gray has always loved film and music – his mother exposed him to Hitchcock at an inappropriately young age. As a young teen he used to record music demos on a four track recorder. Then in 2001 he took a break from photography to pursue a career in music, remixing dance music for four years before returning to his first love, photography. Gray’s personal projects have taken him to cowboy country in Montana, USA as well as Rio de Janeiro and more recently, around the grassroots rugby clubs of Britain. His film, ‘Heartland’ was a finalist in the 2015 AOP awards, with the accompanying photographs featured in the Sunday Times Magazine. He directed his first commercial for Glamorgan Brewing Company in 2015 and then subsequently joined Ridley Scott Associates where he was added to the photgraphy and moving image roster, he is on an indenpendent arrangement while he grows his show-reel so is free to collaborate with other production companies. So far this year he has directed films for Reebok and Standard Life and has shot a global advertising campaign for Vodafone.

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