Delazify yourself

Last month I drove down to St Moritz in Switzerland.
I’ve worked with Arron Duddin on a few Powerade shoots whilst he was at M&C Saatchi.
He left a couple of years ago to start his own company called Delazify.

Their first product is the Yeti which is a GPS Snowsports Wristop. It acts like a GPS computer, but is designed specifically for use by skiers and snowboarders. Worn on the wrist or placed in your pocket the Yeti gives its users a full breakdown of their performance.

We met up with World record breaker Jamie Barrow a former boarder X champion. After severely injuring his back  he decided he was going to break speed records on snowboards.
Our arrival in St Moritz was down to Jamie becoming a Delazify ambassador, and coincided with his attempt to break the speed record on a snowboard using Jet Turbines.

He broke that record (around 55 mph), and then had an Evo 10 tow him across the frozen lake and broke another record (around 65 mph). All in a days work for Jamie!

I shot the record attempts and then we headed up into the powder in Zuoz, and then for a few days we shot the product shots that Arron required with Jamie.

Jonathan Williams is an old friend of Jamie’s. He’s shot a great behind the scenes video. It really gives you a great idea of what it’s like to work with me. It’s on my Vimeo page HERE

It was an awesome week, I made some very cool new friends, and thankfully my hangover is finally beginning to fade 🙂

About Gray Hughes photographer

Gray Hughes grew up in southwest London but has always had strong connections to the USA. He has spent many summers on road trips, visiting family in California. In his early twenties he moved to New York and assisted various fashion photographers before returning to London to shoot editorial sports and lifestyle. He soon graduated into shooting commercially for brands including Coca-Cola, Asics, Nike, Adidas, Reebok and Powerade. Gray has always loved film and music – his mother exposed him to Hitchcock at an inappropriately young age. As a young teen he used to record music demos on a four track recorder. Then in 2001 he took a break from photography to pursue a career in music, remixing dance music for four years before returning to his first love, photography. Gray’s personal projects have taken him to cowboy country in Montana, USA as well as Rio de Janeiro and more recently, around the grassroots rugby clubs of Britain. His film, ‘Heartland’ was a finalist in the 2015 AOP awards, with the accompanying photographs featured in the Sunday Times Magazine. He directed his first commercial for Glamorgan Brewing Company in 2015 and then subsequently joined Ridley Scott Associates where he was added to the photgraphy and moving image roster, he is on an indenpendent arrangement while he grows his show-reel so is free to collaborate with other production companies. So far this year he has directed films for Reebok and Standard Life and has shot a global advertising campaign for Vodafone.

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