Last month I drove down to St Moritz in Switzerland.
I’ve worked with Arron Duddin on a few Powerade shoots whilst he was at M&C Saatchi.
He left a couple of years ago to start his own company called Delazify.
Their first product is the Yeti which is a GPS Snowsports Wristop. It acts like a GPS computer, but is designed specifically for use by skiers and snowboarders. Worn on the wrist or placed in your pocket the Yeti gives its users a full breakdown of their performance.
We met up with World record breaker Jamie Barrow a former boarder X champion. After severely injuring his back he decided he was going to break speed records on snowboards.
Our arrival in St Moritz was down to Jamie becoming a Delazify ambassador, and coincided with his attempt to break the speed record on a snowboard using Jet Turbines.
He broke that record (around 55 mph), and then had an Evo 10 tow him across the frozen lake and broke another record (around 65 mph). All in a days work for Jamie!
I shot the record attempts and then we headed up into the powder in Zuoz, and then for a few days we shot the product shots that Arron required with Jamie.
It was an awesome week, I made some very cool new friends, and thankfully my hangover is finally beginning to fade 🙂