Sport relief got in touch last May. We shot a test at Location18 (my favourite studio), and then the team at Comic relief HQ got busy scheming which athletes would be used. Months passed, then finally in August and September we set about shooting all the various athletes that would be used in the various Advertising and editorial placements, plus P.O.S for all the Sainsbury’s stores.
All in all I think I shot in 6 different locations with around 14/15 athletes in the space of 3 weeks.
Lucille and the Comic relief team did an amazing job organising everything, and were pretty good at blagging us all hotel rooms!
As you probably know Sports relief are involved in great projects in the U.K and Africa. I’m really honoured to have been asked to shoot this for them.
You can support 2014 Sport relief by Swimming, Cycling, or Running. So get to their website: Sport Relief