Sport Relief 2014

Sport relief got in touch last May. We shot a test at Location18 (my favourite studio), and then the team at Comic relief HQ got busy scheming which athletes would be used. Months passed, then finally in August and September we set about shooting all the various athletes that would be used in the various Advertising and editorial placements, plus P.O.S for all the Sainsbury’s stores.

All in all I think I shot in 6 different locations with around 14/15 athletes in the space of 3 weeks.
Lucille and the Comic relief team did an amazing job organising everything, and were pretty good at blagging us all hotel rooms!

As you probably know Sports relief are involved in great projects in the U.K and Africa. I’m really honoured to have been asked to shoot this for them.
You can support 2014 Sport relief by Swimming, Cycling, or Running. So get to their website: Sport Relief

About Gray Hughes photographer

Gray Hughes grew up in southwest London but has always had strong connections to the USA. He has spent many summers on road trips, visiting family in California. In his early twenties he moved to New York and assisted various fashion photographers before returning to London to shoot editorial sports and lifestyle. He soon graduated into shooting commercially for brands including Coca-Cola, Asics, Nike, Adidas, Reebok and Powerade. Gray has always loved film and music – his mother exposed him to Hitchcock at an inappropriately young age. As a young teen he used to record music demos on a four track recorder. Then in 2001 he took a break from photography to pursue a career in music, remixing dance music for four years before returning to his first love, photography. Gray’s personal projects have taken him to cowboy country in Montana, USA as well as Rio de Janeiro and more recently, around the grassroots rugby clubs of Britain. His film, ‘Heartland’ was a finalist in the 2015 AOP awards, with the accompanying photographs featured in the Sunday Times Magazine. He directed his first commercial for Glamorgan Brewing Company in 2015 and then subsequently joined Ridley Scott Associates where he was added to the photgraphy and moving image roster, he is on an indenpendent arrangement while he grows his show-reel so is free to collaborate with other production companies. So far this year he has directed films for Reebok and Standard Life and has shot a global advertising campaign for Vodafone.

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